Archive for February 2nd, 2005

Yahoo and Google get Huge Boost from Online Advertising

Wednesday, February 2nd, 2005

Before we get into the ad revenue part of the story, let’s talk first about who is winning the race for the most search customers. Google remains the top Internet search-site in the world. December data indicate that Google handled 34.7% of all searches. Yahoo is a close second with 31.9% and MSN is still a distant third with 16.3%. Now for the ad data. Google reported Tuesday that its profit rose eight fold as revenue doubled to $1.03 billion in the fourth quarter. Google shares jumped 7% ($13.46) to $205.36 on the Nasdaq Stock Market. The stock has more than doubled since it began trading at $85 in August. Yahoo is again right behind in the chase. Yahoo recently reported that fourth quarter profit increased nearly fivefold as revenue rose 62% to $1.08 billion. Both companies are benefiting tremendously from a huge surge in online advertising, driven largely by companies that pay big money to have their advertisement appear next to consumer search results. You will find MS Las Vegas Real Estate prominently featured on all 3 major search engines.