Downtown Las Vegas Chosen Site for “Life is Beautiful” Food and Arts Festival

The “Life is Beautiful” festival to be held in the fall of 2013 is expected to draw thousands of visitors and locals to Downtown Las Vegas. The festival is spearheaded by Another Planet Entertainment, the Aurelian Marketing Group, and MAKTUB Marketing and Downtown Marketing. CEO of Aurelian Marketing Group, Rehan Choudhry said that they are excited about the unique partnership that has come together because of this spectacular festival.

The Aurelian Marketing Group is a seasoned company composed of highly trained and experienced brand strategists, expert producers, and creative directors. These experts all have track records of conceptualizing branded entertainment and events.

Another Planet Entertainment will be the partly responsible for handling the stage production and music booking for the festival. This outfit also produces the Treasure Island Music Festival and the Annual Outside lands Music and Arts Festival held in San Francisco. They were also the ones behind the promotion and production of events and artists such as Dave Matthews Band, Neil Young, Radiohead, Tom Petty & The Heartbreakers, Metallica, Kanye West, and Paul McCartney.

Joey Vanas, Executive Director of the First Friday Foundation and MAKTUB Marketing and also managing partner of First Friday Las Vegas, said that they’re bringing the event to Downtown Las Vegas because of its active community that’s aiming for real change. They are working hand-in-hand with the community to transform it to become the world’s largest community-focused city. They are hoping to make this great event an integral part of the neighborhood.

The goal is to direct investments to real estate, education, residential development, small business and startups, and a well-meshed urban core. Vanas is the one who has seen the development of the First Friday Foundation, a non-profit institution dedicated to backing civic and local art. It has drawn the attention of around 20,000 people and created awareness for the arts scene in Downtown Las Vegas. It successfully paved the way across the country and the world.

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