Fred Segal Stores Set at SLS Las Vegas

The upscale Fred Segal apparel retailer will have seven stores at SLS Las Vegas when this hotel opens in 2014. A deal to this effect was signed recently by sbe, the company behind the hotel development, and SANDOW, franchise holder of the Fred Segal retail chain. The stores will occupy 10,000 square feet in the hotel, representing all of its retail space. This marks the first time that a single brand will hold exclusive domain to the retail space of a hotel.

Sam Nazarian, sbe founder, chairman and CEO, expressed elation over what he called a partnership between two powerful brands. He noted that the distinctive style and culture from Los Angeles that Fred Segal brings further strengthens SLS Las Vegas hotel’s upscale market positioning. Similarly, Adam I. Sandow, chairman and CEO of SANDOW, is delighted with creating a unique retail experience at the SLS, noting Las Vegas’ reputation as a haven for the luxury retail market.

A wide range of stylish Fred Segal merchandise spanning various categories will be available at the sbe property. Among the merchandise that the stores will carry are men’s and women’s apparel, swimsuits, jewelry, and other Fred Segal-branded accessories and items. These retail outlets will also feature a highly-curated denim bar, beauty products, books, and art works.

The SLS Las Vegas hotel’s design is from the drawing boards of the iconic designer Philippe Starck. This project is Starck’s first in Las Vegas and his biggest undertaking so far. Upon completion, the property development will be operated as a mixed-use hotel and casino. The hotel will have over 1,600 guest rooms and restaurants. It will also be host to the acclaimed sbe brand portfolio of restaurants and nightlife venues. A world-renowned planning, design and strategic consulting firm Gensler, will handle the Fred Segal boutiques’ integration into the SLS Las Vegas Hotel development. Prior to the 2014 inauguration of SLS Las Vegas, sbe is expected to open a redeveloped SLS Hotel New York on Park Avenue and 33rd Street.

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